About us.

VitamoreD, a brand of Made By Daily

Our Story.

We didn't want to start 'just' another wellness company.

Daily is a different kind of supplement brand built around products that are designed to meet you exactly where you're at.

The Origin Story.

We started Daily because the wellness industry had stopped serving the people in it. Shelves stacked with new flavours of the same basic vitamins. Brands selling vibes more than results. Founders pretending to have answers they didn't have.

The science is here. The clinical evidence is here. The honest, considered, well-made supplements are not.

So we built them. Daily is the brand we wanted but couldn't find. Modern, premium, rigorous, and built around the way your body actually heals.

One ingredient. Many bodies. Many conditions. Many ways in.

Three things we won't compromise on.

  • Evidence + common sense.

    Every ingredient in Daily has clinical evidence behind it. Most have a 30-year track record in European hospitals. But we won't sell something just because a study supports it. It has to make sense for real bodies, real routines, and real lives too.

  • Simplicity.

    Wellness shouldn't be confusing. Our protocols tell you exactly what to take, when, why, and for how long. No 17-bottle routines. No guessing.

  • Respect for the body.

    Your body knows what it's doing. Our protocols clear the load, support the system, and let the body do its work. We're not here to override it — we're here to meet it.

Our Founders

Husband and wife. One shared frustration.

We're Dilly and Tracey, co-founders, husband and wife, real users of everything we sell, and the two people most likely to be in your DMs answering questions.

Daily came out of years of trying every protocol, every routine, and every "biohack" the industry had to offer. We saw what worked and what didn't. We saw what the clinical evidence supported and what was just clever marketing.

We built Daily for the version of ourselves who needed it five years ago: someone who wanted real, considered, evidence-led support, and someone who didn't want to be patronised, oversold, or stuck reading 40 conflicting Reddit threads at 2 am.

Built on Science

Every claim we make is backed by evidence and common sense.

We don't ask you to take our word for it; we show our working. Every ingredient in our protocols is backed by peer-reviewed research, and most have decades of clinical use in European hospitals.

We also believe in the thing science can't always quantify: common sense. If a protocol doesn't pass the 'smell' test, if it's overcomplicated, oversold, or doesn't actually fit the way people live, we don't run with it. Even if a study technically says we could.

Science Behind VitamoreD